Digital technology and the progression of IT have changed the very foundation of each and every one of our lives and businesses. The photofinishing industry is likewise undergoing major changes, with barriers between the different business fields being torn down and competition continuing to grow exceedingly fierce. I believe that the current tough environment requires new, innovative management.

In order to forge a top marketplace reputation for Noritsu Koki and boost corporate value in this environment, we have established a brand statement, "Face the NEXT," which encourages us to constantly look to the future, face challenges head on, and continue to advance. Under this brand statement, we will work together with our customers to create a new era that places emphasis on friendliness to the environment and respect for life, so as to ensure an abundance for future generations.

Furthermore, as president, I will work to enhance the Company's domestic and international brand presence while fully leveraging its high-quality services and network in global markets, solid manufacturing and development technologies, and extensive management resources. In order to achieve these goals and under the Company's management policy of "development management with the utmost priority placed on customers", we hold the following concept as representing what we aim to become.

NORITSU KOKI - A global market driver, always the number one choice of customers

We aim to make Noritsu Koki the top choice of customers by realizing its potential to innovate outstanding products and high-value-added services.