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March 19, 2009

Structural Changes and Executive Officer
/ General Manager Changes

Noritsu Koki Co. Ltd. (headquartered in Umehara, Wakayama-city) announced today that the Board of Directors passed a resolution on March 19, 2009, approving the following structural and executive officer/general manager changes.

1.
Structural Changes
 
The company will implement the following structural changes effective April 1, 2009, in order to further enhance organizational strength and improve operational efficiency to adapt more promptly to the rapidly changing market environment.
   
2.
Details of Changes
 
The Sales and Marketing Planning Division under the Sales and Marketing Unit will be dissolved to develop a better organization. The Marketing Unit responsible for sales strategy and product planning based on market needs will be established with the Strategic Marketing Division and Product Planning Division under its umbrella.
 
The North American and Worldwide Strategic Sales and Marketing Unit will be renamed the North American Sales and Marketing Unit, and the North American Sales Division will be created under its umbrella.
 
The Sales Administrative Division, which will be responsible for sales administration, sales system administration, and logistic operations (mainly shipping), will be established under the Sales and Marketing Unit.
   

Please see Company Structure Chart for details.

3.

Appointment of Executive Officer (as of April 1, 2009)

  Note:GM stands for General Manager.
 
New Position Name Former Position
Executive Officer,GM of Marketing Unit, GM of Product Planning Division, Marketing Unit

Hiroki Okazaki

GM of Worldwide Strategic Sales Division,
North American and Worldwide Strategic Sales and Marketing Unit

4. Changes in Executive Officers (as of April 1, 2009)
  Note:GM stands for General Manager.
 
New Position Name Former Position
Executive Officer,
GM of North American Sales and Marketing Unit, President of Noritsu America Corp.
Akihiko Kuwabara

Executive Officer‚
GM of North American and Worldwide Strategic Sales and Marketing Unit‚ President of Noritsu America Corp.

Executive Officer,
GM of Sales and Marketing Unit, GM of Sales Administration Division, Sales and Marketing Unit

Masayuki Oshima

Executive Officer,
GM of Sales and Marketing Unit

   
5.
Changes in General Managers(as of April 1, 2009)
 
Note:GM stands for General Manager
                                    M stands for Manager
 
New Position Name Former Position
GM of Procurement Division, Production and Manufacturing Unit Hiroshi Inaba M of Materials Management Group, Procurement Division, Production and Manufacturing Unit
GM of Manufacturing Division 1, Production and Manufacturing Unit Atsushi Hamada M of Assembly Group 3, Manufacturing Division 2, Production and Manufacturing Unit
GM of Strategic Marketing Division, Marketing Unit Kazuo Mizuguchi

GM of Sales and Marketing Planning Division, Sales and Marketing Unit

GM of North American Sales Division, North American Sales and Marketing Unit

Hiroki Naruwa

GM of North American Sales Division, North American and Worldwide Strategic Sales and Marketing Unit


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