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December 18, 2009

Announcement of Transfer of Representative Director

Noritsu Koki Co. , Ltd. (headquarters in Wakayama City, Wakayama Prefecture, hereinafter referred to as Noritsu) announces that the board of directors passed a resolution on December 18, 2009, approving the following transfer of a representative director.

   
1.
Reason for personnel transfer
 
In view of the stagnant situation in the photo-related business, the core of our company, Noritsu has addressed a variety of measures to correct the cost structure, including reductions in the cost associated with production, losses, and operations by enhancing business efficiency. However, Noritsu management is still concerned that the ongoing sluggish business performance may be prolonged due to the business environment, which may continue to be unpredictable and difficult.
Under such circumstances, Noritsu needs to implement earlier and drastic reconstruction of the photo related business, as well as full-fledged development of new businesses. In order to overcome the current difficult situation, it is essential for Hirotsugu Nishimoto, who is a member of the founding family and a director of New Business Management of Noritsu, to work cooperatively with Yukihiko Chayama, the president in-service to enhance the management of the company. Based on the above decision, Noritsu announces the transfer of the director to a new position.
   
2.

Name and position of the new representative director

   
 
New Position Name Current position
Representative Director,
Executive Managing Director

Hirotsugu Nishimoto

Director, Member of the Board

3. Career summary of the new representative director, senior managing director
   
 
Date of Birth Career Summary Number of shares
in the company
October 20, 1970
April 1993
Joins Noritsu Koki

200 shares

December 2006   Leaves Noritsu Koki
January 2007 Becomes a director of Nishimoto Kosan K.K.
April 2007 Founds Mix Lighting Corp. as representative director, president (present post)
April 2008 Appointed executive director of Nishimoto Kosan K.K.
April 2009  Appointed president of NK Relations Inc. (present post)
June 2009 Appointed director of Noritsu Koki (present post)
   
4.
Date of Assumption: December 18, 2009
 
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